J. Walter Thompson: TYLENOL
Art Direction Intern
TYLENOL was one of the accounts that I worked on at JWT Worldwide. While on the TYLENOL account I designed and edited graphics for their Facebook page. I also assisted with the design and usability of the TYLENOL Future Care Scholarship page and developed commercial campaigns for a new tagline roll out that was presented to the client.
Check out some of my Facebook post below or view ALL of my Facebook posts.
UNC Office of Undergraduate Admissions
Communications Intern (Lead Designer)
For the Office of Undergraduate Admissions I use market-based multimedia to find innovative ways to recruit prospective students. My task with the Communications Department ranged from blog writing (featured at the foot of this page) to graphics and video narratives.
My largest projects were my UNC "Pop Up Video" Campaign, allowing prospective students to take virtual tours, to coordinating a week focusing on Internship and Career resources at UNC. I was also responsible for producing social media content, advertisements, videos, blogs and logos, etc. for the Admissions Communications Team.
Interactive Buzz Feed Style Quiz (Code Project):
J. Walter Thompson: Johnson & Johnson
Art Direction Intern
In the Summer of 2014, I interned at J. Walter Thompson as it celebrated it's 150 years. One of the many accounts that I worked on was Johnson & Johnson's Care Inspires Care Campaign. Below are some snapshots of graphics that I made for the J&J Facebook page. All of the images that I produced accumulated a total of 45,801 likes.
JOMC 586: Women in Modern Art
In my intermediate multimedia course we designed and coded webpages that were both informative and innovative. This assignment allowed me to further explore Java Script and focus on the usability of an interactive webapge ending in a quiz. The topic I chose blended my interest in coding, feminism and art history.
UNC Women's Basketball: Duke v. UNC
February 26, 2012
UNC Office of Undergraduate Admissions: PopUp Video
Communications Intern (Lead Designer)
Through my fellowship with the Office of Undergraduate Admissions, sponsored through the Triad Foundation, I've explored communication through content compatible for social media and blogging.
The most exciting aspect of working with the Office of Undergraduate Admissions is dreaming up cool ways to show prospective students how dynamic UNC's campus is. Below is a project that I designed and animated using After Effects.
Habitat for Humanity of Orange County
Strategic Marketing and Communication Intern
Habitat for Humanity of Orange County (HHOC) is a non-profit organization that offers the opportunity for low-income Orange County families to purchase affordable homes. Since 1984, HHOC has built more than 230 homes locally and funded more than 140 homes internationally. HHOC is the local affiliate of Habitat for Humanity International, the largest private homebuilder in the United States.
As a strategic marketing and communication intern at Habitat for Humanity of Orange County (HHOC), I developed marketing materials including, but not limited to, brochures, pamphlets, and fliers, created and implement a social/new media communications plan, and prepared press releases for all media worthy events.
This experience was both rewarding and beneficial, as I also assisted with the writing and production of newsletters, e-communications, and solicitations, assisted with the promotion of builds and special events, assisted with the re-design of the HHOC website, including drafting web friendly language, and developing, scheduling, and evaluating new media efforts online and researching ways in which HHOC can reach new audiences.
SEE MY REDESIGN
Go on Tour with Dreamville: Adobe Students
Adobe and Behance Contest
This Adobe x Dreamville project originated because I wanted to showcase more of my illustrated work. This poster was all hand illustrated and features one of my favorite artists, J. Cole.
VIEW THE PDF
JOMC 582: After the Shooting
Graphics, Video and Coding
This project was an interactive webpage produced by my multimedia narratives course. We wanted to continue the conversation surrounding the #chapelhillshooting once the media began to frame it as a parking dispute rather than a hate crime. We broke down some of the factors we thought were "overlooked" and allowed experts in those areas to come together for thought provoking conversations.
My role with this project involved generating questions related to religious intolerance, mental health, gun rights, and media for the people interviewed. I was also responsible for monitoring the camera and audio on our mock set to ensure that the video was produced professionally.
I envisioned and wire-framed the web design for this project and assisted our web editor with the coding for this project and fixed some of the minor coding issues related to the aesthetics of the project.
This work was tweeted out by various news sites (including Blue Chalk and Media Storm to name a few) and featured on LA Times' Framework.
Dr. Adam Goldstein + Reem Alfahahd Discuss the Intersection of Mental Health and Religion
JOMC 486: Nexus Conference
The Nexus Conference is an environmental symposium that reached out to my Journalism Class for advertising. This project was a group of 5 people who organized this animation. My role was to make graphic assests and edit keyframes to animate the content.
I served as the executive editor and founder of the Siren, UNC-Chapel Hill's gender equity student-produced publication, promoting a feminist perspective on issues surrounding gender, identity, sexuality and human rights. The Siren provides readers with resources for discovering, developing and challenging their self-identities and life philosophies by exposing the daily world to the glaring examination of feminist critique. In this way, we aim to address the challenges of inequality not only globally and nationally, but particularly within the UNC-CH community.
Though writing and editing the work of our writers and working with incredible organizations on campus including the Women's Center, the Campus Y, the Center for Global Initiatives, and Student Congress, I have learned a great deal about leadership and publishing.
rAVe Publications is a publishing and consulting company in the residential and commercial audiovisual tech industries. As a staff reporter I manage all of the videos that are loaded to the rAVe microsites following conventions and title the content.
By attending trade shows, including InfoComm 2014, Custom Electronic Design & Installation Association (CEDIA) 2014, Integrated Systems Europe (ISE) 2015, and Digital Signage Expo (DSE) 2015, I have gained knowledge about about HomeAV, ProAV, technology, business development, product development, Vertical AV Markets, and digital signage. All of these technologies can be used for innovative marketing and advertising in consumer markets.
For all of the shows that I have attended, the team of reporters, video shooters and editors have contribution over 1,500 videos, 50+ blogs, and 800 photos that give an inside look into the world of AV.
Below are some photos I took while exploring the floor at CEDIA 2014, in Denver, Colorodo!
The Kappa Omicron Chapter of Delta Sigma Theta Sorority, Inc.
Delta Sigma Theta Sorority, Inc. is a private, non-profit organization commited to services and programs that promote human welfare through Economic Development, Educational Development, International Awareness/Involvement, Physical and Mental Health and Political Awareness/Involvement.
As the Communication Chair of the Kappa Omicron Chapter, I made pubs for all of our events and managed the chapter's website, calendar, instagram, and twitter. The events we organize strengthen the legacy set forth by the sorority's five programmatic thrusts.